New Jersey integration alliance for Playtech


British online casino games developer Playtech has announced the signing of a deal that is to see its award-winning portfolio made available to iGaming aficionados in the American state of New Jersey via the locally-licensed domain from Bet365.

The Isle of Man-based innovator used an official Thursday press release to detail that the arrangement will involve a large selection of its best-performing games such as the five-reel Frankie Dettori’s Magic Seven, Great Blue and White King video slots being offered to punters in ‘The Garden State’ via the online casino at NJ.Bet365.com.

Other opportunities:

Playtech pronounced that the new alliance with Bet365 heralds its entry into the embryonic United States iGaming market and comes a little over a month after it secured regulatory approvals from the New Jersey Division of Gaming Enforcement. The London-listed developer moreover stated that the move could be followed by partnerships with ‘more New Jersey operators in the coming months’ while it has similarly initiated moves to become licensed ‘in other American jurisdictions’.

Landmark launch:

Shimon Akad, Chief Operating Officer for Playtech, used the press release to describe his firm’s launch into the New Jersey iGaming market as ‘a significant moment’ and that he is ‘very pleased’ to have made the move ‘with one of our most trusted partners in Bet365’.

Read a statement from Akad…

“With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”

Prominent praise:

For its part and Bet365, which additionally holds licenses from authorities in Malta, Spain, Gibraltar, Australia and the United Kingdom, proclaimed that it is ‘excited to partner with Playtech in order to expand our content offering’ for New Jersey and that the calibre of the developer’s iGaming content is certain to be ‘a real differentiator for our platform’.

Bet365’s statement read…

“We look forward to developing upon our already solid partnership as we continue to grow our casino offering.”





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